APV only means something when you factor in video length. Longer videos naturally pull lower APV even when they perform well, because there's simply more runtime to lose people.Long-form benchmarks (rough industry norms):

APV Verdict

• Under 20% Weak — the hook or pacing is losing people early
• 20–35% Below average to average
• 35–50% Good — solid retention
• 50–60% Very good
• 60%+ ExcellentThe length overlay — this is the part most creators miss:

• Under 2 min: 60–75% is the realistic “good” bar. Short runtime = high APV is expected.
• 5–8 min: 40–55% is genuinely good.
• 10–20 min: 30–45% is solid.
• 20 min+: 25–40% is respectable — a 30-min video at 35% means ~10 minutes watched, which is strong.

General Benchmarks

Average Performance: For most long-form videos (10+ minutes), an APV between 30% and 50% is considered typical. Good Performance: An APV of 50% to 70% is generally seen as very strong, indicating your content is highly engaging and keeping viewers' attention for most of its duration. Short-Form (Shorts): For Shorts, the expectations are much higher. A “good” stayed-to-watch ratio or percentage viewed often needs to be 80% to 90%+, or even over 100% (meaning people are re-watching it).